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Super Bowl Certainties February 1, 2009

Posted by John Taylor in Uncategorized.
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Today I’m going to gear up for the Super Bowl the way I gear up for Thanksgiving. I think of it as giving yourself a knowing hall pass to eat anything you want the rest of the day. Before many a Thanksgiving, I run the Austin 5 mile Turkey Trot early in the morning. Then I abuse myself with rolls, asparagus in cheese sauce, pickles, olives, apple pie and the like the rest of the day.

 

Today, the day of Super Bowl XLIII, I will go for a run then help my wife’s friend move for about 5 hours, right up to game time. (or pre-game time. Does anyone ever really know when the Super Bowl will kick-off?). Then, with what I will consider hard-earned self-satisfaction, I’ll unleash the hounds of hell on my stomach in the form of Super Bowl snacking. Third bowl of chili? Why yes, yes I will. More seven layer Tex-Mex dip? Yes, I think there’s room on my plate next to the little smoked sausages.

 

On my run and while lifting (from a bent-leg position) someone else’s armoire and dining set, I’ll have plenty of opportunity to ponder these two Super Bowl certainties:

 

  1. I will remark to no one in particular at least five times during the game: “I can make a better commercial than that. I can’t believe they paid some agency to make that commercial then paid NBC a million dollars to air it.” I will mostly say this about beer commercials. Remember the flatulent horse? The clown drinking through its crotch? Less thirsty after those two images? Intriguing Super Bowl XLIII subtext: Will we see a different Budweiser this year now that they are owned by Belgium conglomerate InBev? Will base-humor Budweiser show a more sophisticated and worldly Eurostyle? If you call Clydesdales & Conan sophisticated, the answer is yes.
  2. Despite much encouragement and prodding from me, no one in tomorrow’s Monday 10 a.m. staff meeting will remark on the striking similarities between Kurt Warner’s success story, and my own. I too bagged groceries, only at age 16 for Winn Dixie in Brandon, Florida. Like Kurt, I too went on to something much better than grocery bagging. Kurt is QB for a surprisingly competitive NFL team. I’m PR for a surprisingly competitive member of the SIA. I too have a four letter monosyllabic first name. Come on, isn’t this eerie? Like that Kennedy/Lincoln thing? No?