Super Bowl Certainties February 1, 2009Posted by John Taylor in Uncategorized.
Tags: advertising, Austin, Budweiser, InBev, Super Bowl, Turkey Trot
Today I’m going to gear up for the Super Bowl the way I gear up for Thanksgiving. I think of it as giving yourself a knowing hall pass to eat anything you want the rest of the day. Before many a Thanksgiving, I run the Austin 5 mile Turkey Trot early in the morning. Then I abuse myself with rolls, asparagus in cheese sauce, pickles, olives, apple pie and the like the rest of the day.
Today, the day of Super Bowl XLIII, I will go for a run then help my wife’s friend move for about 5 hours, right up to game time. (or pre-game time. Does anyone ever really know when the Super Bowl will kick-off?). Then, with what I will consider hard-earned self-satisfaction, I’ll unleash the hounds of hell on my stomach in the form of Super Bowl snacking. Third bowl of chili? Why yes, yes I will. More seven layer Tex-Mex dip? Yes, I think there’s room on my plate next to the little smoked sausages.
On my run and while lifting (from a bent-leg position) someone else’s armoire and dining set, I’ll have plenty of opportunity to ponder these two Super Bowl certainties:
- I will remark to no one in particular at least five times during the game: “I can make a better commercial than that. I can’t believe they paid some agency to make that commercial then paid NBC a million dollars to air it.” I will mostly say this about beer commercials. Remember the flatulent horse? The clown drinking through its crotch? Less thirsty after those two images? Intriguing Super Bowl XLIII subtext: Will we see a different Budweiser this year now that they are owned by Belgium conglomerate InBev? Will base-humor Budweiser show a more sophisticated and worldly Eurostyle? If you call Clydesdales & Conan sophisticated, the answer is yes.
- Despite much encouragement and prodding from me, no one in tomorrow’s Monday 10 a.m. staff meeting will remark on the striking similarities between Kurt Warner’s success story, and my own. I too bagged groceries, only at age 16 for Winn Dixie in Brandon, Florida. Like Kurt, I too went on to something much better than grocery bagging. Kurt is QB for a surprisingly competitive NFL team. I’m PR for a surprisingly competitive member of the SIA. I too have a four letter monosyllabic first name. Come on, isn’t this eerie? Like that Kennedy/Lincoln thing? No?